The FA Cup, the oldest knockout football competition in the world, is set to be rebranded as the Emirates FA Cup in a new £30million sponsorship deal
In a move that will upset traditionalists, the FA are understood to have secured a three-year contract with Emirates Airlines.
The deal, due to be rubber-stamped by the FA board on Thursday, is believed to be worth at least £10million a year — but comes at a cost for lovers of the 144-year-old competition.
The new FA deal with Emirates will also allow for a further six subsidiary sponsors for the competition, with Budweiser, Nike and William Hill already signed up. And the ambition is for the whole FA Cup sponsorship portfolio to be worth £20m by 2018.
Source:Dailymail.
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