Sky have won a major power battle with BT Sport as the Premier League broadcast rights were sold in a staggering £5.136billion deal - worth over £10m per game.
Sky have swept up the majority of the live slots - winning five of the seven package that were on offer.
From 2016, Sky will have the Saturday 12.45pm, Sunday 1.30pm, Sunday 4pm, Monday night and new Friday night matches - plus Bank Holiday and other Sunday slots.
This leaves BT Sport with the 5.30pm Saturday slot and occasional midweek matches.
BT will be delighted to gain greater clout with the new evening slot they have swapped with Sky for their current Saturday lunchtime broadcast, which is considered one of the weaker slots.
And they can also console themselves with the fact they will start their three-year deal to broadcast 350 live Champions League and Europa League games next season.
But it is clear that Sky remain the big player in Premier League TV rights.
The most lucrative sale of club football rights in global football means Premier League clubs will retain their status as the richest in the world collectively. The jaw-dropping revenues mean each game will have cost £10.2m. The total figure is a rise of more than 70 per cent on the £3.018bn collected last time for 2013-16.
The value of overseas rights is also expected to grow as they are sold in regional bundles over the next year. The upshot is that from the 2016-17 season the bottom club in the Premier League can expect around £99m in central prize money each season (up from £62m now) and the highest earning club can expect around £156m (up from £97.5m).
Premier League chief executive Richard Scudamore said: 'Last season saw record levels of attendance with the highest top-flight crowds since 1949/50, as well as increased viewing figures across all our UK rights holders.
'Both Sky Sports and BT Sport have done a tremendous job in bringing the game to the fans as well as providing the revenue that allows clubs to invest in football, facilities, youth development and their communities.
'It is an endorsement of what the Barclays Premier League delivers that these broadcast partnerships have been extended and enhanced today. We are grateful for the continued belief that Sky Sports and BT Sport have in the Premier League and our clubs, both as a sporting competition and organisations to work with.
'We are also grateful to the significant interest and participation in the process from other highly credible parties.'
Source:Dailymail.
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